CRM Pricing Compared, Every Published Tier
Published CRM entry prices in August 2026 run from $7 a month per seat for HubSpot Starter on annual billing to $25 for Salesforce Starter Suite, with genuinely free tiers from HubSpot, Salesforce, Zoho CRM and Attio.
Every published CRM price in one table
Six CRMs publish enough per-seat pricing to compare directly, and the spread is wide. Entry tiers run from $7 to $25 per seat a month, four vendors offer a real free tier, and the top tiers reach $350 and beyond.
Published per-seat pricing for the main CRMs, from each vendor's own pricing page, as of August 2026. The Price column is the annual-billing rate, with the monthly rate noted alongside where the vendor publishes both. | |||
CRM | Plan | Price per seat | Billing |
|---|---|---|---|
HubSpot | Free | $0 | Up to 2 users, no card |
HubSpot | Starter | $7 | Per seat, annual. $20 monthly |
HubSpot | Professional | $90 | Per seat, annual. $100 monthly |
HubSpot | Enterprise | $150 | Per seat, annual |
Salesforce | Free Suite | $0 | Capped at 2 licences |
Salesforce | Starter Suite | $25 | Per user. Monthly billing available |
Salesforce | Pro Suite | $100 | Per user, annual |
Salesforce | Enterprise | $175 | Per user, annual |
Salesforce | Unlimited | $350 | Per user, annual |
Salesforce | Agentforce 1 Sales | $550 | Per user, annual |
Pipedrive | Lite | $14 | Per seat, annual. 14-day trial |
Pipedrive | Growth | $39 | Per seat, annual |
Pipedrive | Premium | $59 | Per seat, annual |
Pipedrive | Ultimate | $79 | Per seat, annual |
Zoho CRM | Free | $0 | Up to 3 users |
Zoho CRM | Standard | $14 | Per user, annual |
Zoho CRM | Professional | $23 | Per user, annual. $35 monthly |
Zoho CRM | Enterprise | $40 | Per user, annual |
Zoho CRM | Ultimate | $52 | Per user, annual |
Attio | Free | $0 | Up to 3 seats |
Attio | Plus | $35 | Per user, annual. $44 monthly |
Attio | Pro | $79 | Per user, annual. $99 monthly |
Attio | Enterprise | Custom | Billed annually |
Close | Solo | $9 | Per user, annual. $19 monthly |
Close | Essentials | $35 | Per user, annual. $49 monthly |
Close | Growth | $99 | Per user, annual. $109 monthly |
Close | Scale | $139 | Per user, annual. $149 monthly |
The four numbers that make up a CRM bill
A per-seat headline rate is only the first of four numbers that decide what you actually pay. The other three are the billing period, the seat type, and whatever sits outside the subscription entirely.
The seat rate. The number vendors advertise, and almost always the annual-commitment rate rather than the monthly one. HubSpot Starter is $7 a seat on annual billing and $20 month to month, so the headline can be under half the flexible price.
The billing period. Annual commitments discount roughly 20% to 50%. Attio and Close both advertise 20% or more, and Close shows up to 50% on some tiers.
The seat type. HubSpot distinguishes core seats from sales seats at different rates, so a headcount number alone does not give you a bill. Salesforce splits by edition instead, from Starter Suite to Agentforce 1 Sales at $550.
What sits outside the subscription. Telephony on Close is billed separately, and Attio meters credits on top of the seat price. Two CRMs at the same seat rate can land far apart once usage is counted.
What the free tiers actually give you
Four of the six publish a free tier, and all four are capped by seats rather than by time. HubSpot and Salesforce both stop at 2 users, while Zoho CRM and Attio allow 3.
A seat-capped free tier is a genuinely useful evaluation path for a founder or a two-person team, and a dead end for anyone who needs a fourth person in the system. Pipedrive and Close take the other approach and offer a trial instead, 14 days on Pipedrive with no card required.
The practical read is that a free tier tells you whether the product fits your process, not whether it fits your team. Plan to pay by the time a third or fourth person needs access.
Frequently asked questions
What does a CRM cost per user in 2026?
Published entry rates run from $7 a month per seat for HubSpot Starter on annual billing to $25 for Salesforce Starter Suite. Mid tiers cluster between $35 and $100 per seat, and the top tiers reach $350 and beyond.
Which CRMs have a genuinely free tier?
HubSpot is free for up to 2 users, Salesforce offers a Free Suite capped at 2 licences, Zoho CRM is free for up to 3 users, and Attio is free for up to 3 seats. Pipedrive and Close have trials rather than free tiers.
How much does annual billing actually save?
Roughly 20% to 50% depending on the vendor. Attio and Close both advertise 20% or more, Close shows up to 50% on some tiers, and HubSpot Starter drops from $20 monthly to $7 on an annual commitment.
Why do the numbers here differ from other pricing round-ups?
Because every figure comes from the vendor's own pricing page, checked in August 2026, and the annual and monthly rates are labelled separately. Most round-ups quote whichever number is lower without saying which billing period it belongs to.
Read next
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Sources
HubSpot, sales software pricing. Checked August 2026.
Salesforce, sales pricing. Checked August 2026.
Pipedrive, pricing. Checked August 2026.
Zoho CRM, pricing. Checked August 2026.
Attio, pricing. Checked August 2026.
Close, pricing. Checked August 2026.
